My passion to create a football brand came about when Hans Christian Andersen’s fairytale ‘The Ugly Duckling’ was born in football in 1992. It was the year of European Football Championship. Denmark had not qualified to enter the European Championship but since the former Yugoslavia was forced to withdraw from the championship, due to its internal wars, the Danes were next to move up in their qualifying group to enter the European Cup. The Danish Coach, Sepp Piontek was informed and immediately called players back from vacation to put a team together that could compete in Sweden for the Championship. The Danish team played England, Sweden, France and Holland to get to the final match against the world champion, Germany. Denmark shocked everyone by beating the world champion Germany 2-0 in the final match. This was the first time in history when Denmark won the European Football Championship and the year when the Danish team did not qualify to enter the EUFA Tournament, they only came in because of a stroke of luck. Also, this was the year when the World’s Best Goal Keeper, Peter Schmeichel was renowned and later named one of the ‘125 greatest living footballers’.
For the love of the game this great story continues to empower the Locust slogan ‘Creating Champions’.
Michael R. Krog
CEO & Founder